Role: User Researcher, Interaction Designer
How might we encourage college students to give rides to others students?
A mobile app that allows college students to give rides within communities they belong to.
My secondary research strongly suggested that happiness could be a key motivator behind giving. However, I still had a few questions I needed answered:
When are students happy?
How do students interpret giving?
Where do students go?
To dive deeper, I experimented with cultural probes.
A select group of students were each given a carefully arranged package of activities to complete in the span of three days. They wrote a journal entry and sketch a picture for every moment they felt happy. They identified physical locations on a map where they felt most happy. They reflected on abstract images of giving and what giving meant to them. They also built a difficult origami, gifted it, and reflected about the experience such as the building effort and selecting the receiver.
The results showed that students felt happiest when engaging with a community and were most motivated to give to those in the community.
Translating the user insights into requirements, I concluded the following:
• Student finds or creates a community
• Student talks with a community member
• Student gives ride to a community member
• Student requests ride from the community
I started sketching out various scenarios and potential screens.
After sketching a bit, I started wireframing
I then worked on the visual design and iterated through the flow as well
My hope for this project was not only to explore ways students can share rides, but also a desire to encourage them to give more.
*This was a graduate school project. I passed.